wordsandconcepts

Red Cross

Andrea Hasselager — Fri, 09 Sep 2011 09:02:53 +0000

Red Coss has a branch of second hand stores, where all profit goes to Red Cross projects around the globe.

We combined the fact that you could get something nice, with the fact that it does not take much money to make a difference.

Label reads: Malaria proof pants. A pair of pants bought in a Red Cross Second Hand Store, can buy mosquito nets for an entire family in Congo, and save them from malaria.

Label reads: Fever reliving shirt. A shirt bought in a Red Cross Second Hand Store, can vaccinate a family in Gambia against yellow fever.

Label reads: Edible shoes. A pair of shoes bought in a Red Cross Second Hand Store, can provide a family in Belarus with bread throughout the winter.

Accord

Andrea Hasselager — Fri, 09 Sep 2011 08:45:12 +0000

Accord is a store that sell used records.

We wanted to show how records play an emotional part in your life, and differ them from other ways of listening to music.

IKEA

Andrea Hasselager — Fri, 09 Sep 2011 08:35:49 +0000

This is from the IKEA business website. The IKEA site has a section that targets small business owners.

www.ikea.com/business

Solar

Andrea Hasselager — Fri, 09 Sep 2011 08:29:54 +0000

Communication about sustainable energy is often very serious and self-righteous. This is a different take on solar powered energy.

Idaho Potatoes

Andrea Hasselager — Fri, 09 Sep 2011 08:28:46 +0000

Are potatoes not one of the most unsexy things you could think about?

These ads give them some personality, and an edge.

Smint

Andrea Hasselager — Fri, 09 Sep 2011 08:27:37 +0000

What are fresh mints really about? Getting a fresh breath, so ultimatly you’ll get laid ; )

Einstein Bagels

Andrea Hasselager — Fri, 09 Sep 2011 08:26:04 +0000

Playing around with the meaning of the hole in the bagel gave life to those ads.

Jette Frölich

Andrea Hasselager — Fri, 09 Sep 2011 08:10:25 +0000

Jette Frölich is a Danish Designer, that became famous for her Christmas decorations.

This is from a press release.

Pringles

Andrea Hasselager — Fri, 09 Sep 2011 07:45:45 +0000

Once you pop…

Object – follow the creation process

Andrea Hasselager — Fri, 09 Sep 2011 07:42:48 +0000

These are from a folder for the clothing brand Object, following their process from the first idea, to a finished design.